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OfficialCharts.com marks the 25th Anniversary of Vogue staying on top of the UK charts.

“Look around, everywhere you turn is heartache – it’s everywhere that you go.”

The opening lines from Madonna’s classic hit Vogue are still relevant today, and its acclaimed black and white video still feels as fresh and stylish as it did when it spent weeks on permanent rotation across all available music channels.

Vogue, spending its second week at Number 1 today in 1990, marked a new phase for Madonna. She had been around for just six years, yet her continued reinventions – a term she didn’t really embrace until her 2004 tour of the same name – afforded her a legendary status much sooner than some of her chart peers.

While Madonna was no stranger to dance music – her career was born on the dance floors of New York’s coolest discotheques – Vogue felt like she was changing lanes for good. Coming a mere year after the guitar-led pop of comeback album Like A Prayer, Vogue felt like a fresh direction.

With Shep Pettibone, who worked with her on the single remix of Express Yourself, which itself pretty much saved the way for Vogue’s laid-back house beats, Madonna scored her seventh chart-topper – it would be her last for almost eight years.

Here’s Madonna is lip-synching for her life at the 1990 MTV Awards in a classic performance.

Vogue, packed with hooks and even a rap by the lady herself, ruled the Official Singles Chart for a whole month. And who toppled her? Superstar DJ Adams featuring a little-known vocalist (at the time) Seal, with the first version of Killer.

Vogue has sold 530,600 copies to land as Madonna’s 11th bestselling single in the UK.

*this article originally appeared in OfficialCharts.com

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