Performed by Madonna on “The Tonight Show,” “Bitch I’m Madonna” posted a weekly sales figure of 9,000.
In conjunction with that exposure, the song, which features Nicki Minaj, enjoyed a week-over-week sales lift.
While Nielsen Music says the song’s sales total for the April 6-12 tracking week was a modest ~9,000, the gain over the previous week’s mark was significant. Weekly sales for “Bitch” rose by 748%.
Interesting trivia: Following a high-profile, Taylor Swift-aided performance at the iHeartRadio Music Awards, Madonna’s “Ghosttown” moved the same 9,000 (8,645 unrounded) during the subsequent tracking week (March 30-April 5).
The associated week-over-week gain was a decidedly more modest 90%.
*this article originally appeared on Headline Planet.