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Performed by Madonna on “The Tonight Show,” “Bitch I’m Madonna” posted a weekly sales figure of 9,000.

Madonna’s extensive involvement in last Thursday’s “The Tonight Show Starring Jimmy Fallon” included an ambitious (especially by talk show standards) rendition of her “Bitch I’m Madonna.

In conjunction with that exposure, the song, which features Nicki Minaj, enjoyed a week-over-week sales lift.

While Nielsen Music says the song’s sales total for the April 6-12 tracking week was a modest ~9,000, the gain over the previous week’s mark was significant. Weekly sales for “Bitch” rose by 748%.

Interesting trivia: Following a high-profile, Taylor Swift-aided performance at the iHeartRadio Music Awards, Madonna’s “Ghosttown” moved the same 9,000 (8,645 unrounded) during the subsequent tracking week (March 30-April 5).

The associated week-over-week gain was a decidedly more modest 90%.

*this article originally appeared on Headline Planet.

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