9. HUNG UP, 2005
Forming something of a comeback, the 2005 hit Hung Up featured Madonna putting on her leotard and leggings for an athletic romp in a dance studio. The video, with its on-trend style and slick dance moves, made sure Madonna was still as relevant as ever.
8. IN LOUIS VUITTON AT THE MET GALA, 2009
Never one to shy away from a rule-breaking outfit, Madonna went for a full Louis Vuitton look for the 2009 Met Gala – complete with bunny ears fresh from the runway. Designed for her by Marc Jacobs himself, the eccentric look made sure Madge grabbed headlines.
7. PAPA DON’T PREACH, 1986
In Papa Don’t Preach, Madonna went for a new look, opting for a tomboyish look as she struts around NYC. The song caused controversy on its release, but the video cemented Madonna’s status as a pop icon.
6. EROTICA, 1992
Madonna waltzed back into public notoriety with Erotica, her 1992 album accompanied by Sex, a coffee table book of intimate photographs by Steven Meisel. The video saw her get in touch with her racier side, in typically scandalous Madonna fashion.
4. MATERIAL GIRL, 1985
Playing up her Marilyn Monroe vibe, Material Girl sees Madonna mimic Diamonds Are a Girl’s Best Friend, the number from Monroe’s 1953 film Gentlemen Prefer Blondes. A strapless pink gown, matching gloves and plenty of sparkling diamonds complete the homage.
2. DESPERATELY SEEKING SUSAN, 1985
Her turn in the comedy film Desperately Seeking Susan was peak 1980s Madonna – red lipstick, headscarf, sunglasses and plenty of jewelry. And the look has its legacy today, too, with her iconic jacket selling for $252,000 at a 2014 auction.
1. VOGUE, 1990
The music video to her 1990 hit Vogue mixed old with new, blending the style of 1920s black-and-white movies with vogue dancers from Harlem’s ballroom dance scene. At the center is Madonna herself, looking like a star from Hollywood’s golden era.
*this article originally appeared on H&M