Directed by David Fincher, the music video was largely inspired by the 1927 film Metropolis (1927) and is highly regarded as one of the best music videos ever. Lauded for its gender-bending approach to femininity and sexuality, it was Madonna‘s perfect follow up to the lead single Like A Prayer‘s controversial music video. With a total production budget of $5 million, Express Yourself was at that time the most expensive music video made, though currently only the second most expensive of all time.
Express Yourself was nominated at the 1989 MTV Video Music Awards for Best Female Video & Best Editing and won for Best Cinematography, Best Direction and Best Art Direction. Billboard also honored the video as the Best Music Video of the year, at their Music Video Awards for 1989.
Incidentally, it was also this week in 1991 when Madonna‘s critically acclaimed ‘rockumentary’ Truth Or Dare was released in theaters and earned its spot as the highest-grossing documentary film at that time earning $29,012,935 worldwide. The documentary followed Madonna’s on- & off-stage shenanigans during her Blond Ambition Tour in 1990.